In The Spotlight
THREE MPs on CHADEMA ticket, Mr James Millya (Simanjiro), Mr Joseph Mbilinyi (Mbeya Urban) and Mr Saidi Kubenea (Ubungo) have been banned from attending between five and ten parliamentary sittings from yesterday for misconduct.
THE National Assembly has issued a three-month ultimatum to the government to ensure that the fingerprint scanning devices at all police stations are working to expedite the identification of criminals.
- PM decries opposition’s boycotts of sittings
- Economic Crimes, Graft Court opens
AS the government insisted yesterday on the deadline in dealing with the shortage of school desks countrywide, the Prime Minister, Mr Kassim Majaliwa, said data collected by June 17 shows that primary schools have addressed the scarcity by 77 per cent while secondary schools registered 93 per cent compliance.
THE Minister for Industry, Trade and Investment, Mr Charles Mwijage, has suspended Tanzania Bureau of Standard (TBS) Director General, Mr Joseph Masikitiko, pending investigations over administrative improprieties.
THE shilling has appreciated over 9.0 per cent against British pound since the United Kingdom voted to exit from European Union. The shilling gain has pushed down Dar es Salaam Stock Exchange (DSE) market capitalisation as well by slightly over 1.0 per cent in the same period.
SIMBANKING users have increased by 140 per cent in the first six months of this year, raising the bar of e-transaction in the country. The surge, from 250,000 users in 2015 to 600,000 as of yesterday, demonstrates the country is walking towards e-payment, which boost revenue collection as it simplifies tax payment.
WHILE the country has enough food, the government will review the Sugar Act of 2001 and its regulations to create ample room for control and improvement of services offered in the sector, the Prime Minister, Mr Kassim Majaliwa, said here yesterday.
THE second Five-Year National Development Plan (NFYDP II, 2015/16 – 2020/21) which is centered on Nurturing Industrialisation for Economic Transformation and Human Development has been rolled out.
Since the plan has just been nodded for a ‘Yes’ by our legislatures and subsequently launched by the government, it is high time for every individual Tanzanian, from all sectors to take part in promulgating this major development plan for our country.
As a nation we had the precursor plan before the current one was launched. The NFYDP I had much of its stake in the government’s custody, in terms of players, with the role of unleashing country’s resource potentials in order to fasttrack the provision of the basic conditions for broadbased and pro-poor growth.
The implementation of the recently launched plan needs much of involvement of citizens in the form of private partnership. AS President John Magufuli puts it in the plan’s keynote, “My government seeks to entice and attract increasingly private sector investment flows in new and more productive economic activities”.
Being a more pro-poor development plan, most of the major stakeholders for the delivery of NFYDP II are the common citizens who are expected to actively participate in spinning the wheel of this plan so as to bring the required effects on macroeconomics. Every individual Tanzania should clearly know his or her role in contributing to the success of the rolled out plan.
Therefore, if that is the case, how does the target audience get the intended information? What does the government want its citizens on the ground to do so that the plan comes to its full realisation?
On the preface of the plan Dr Philip Mpango, Minister for Finance and Planning, affirmed that ineffective implementation has plagued Tanzania’s previous development plans.
After noting the existence of such bottlenecks, the minister further noted that in order to differentiate this plan from the past ones, much of emphasis is given to strategies for addressing core implementation challenges.
The strategies are; mobilisation of resources and their effective utilisation, adequate organisation and coordination for delivery, and strengthening monitoring and evaluation.
Voila! The minister has rightly pinpointed the strategies on making sure that the plan is smoothly implemented. However, on the second strategy, adequate organisation and coordination for delivery should not make an oversight on the importance of media in the dissemination of the plan to the target audience.
This will enable a plan to be implemented in a wellcoordinated manner. Conversely, the creation and dissemination of knowledge are key factors in the development process where the media have been instrumental as a means of storing and sharing knowledge.
For example, the UK Department for International Development (DFID) cites the effectiveness of radio in promoting development in a wide range of disparate countries, including Afghanistan, Moldova, and Kiribati (DFID 2006).
For that reason, borrowing a leaf from such experience, the well-recognised role of the media in the social and economic contributions to development depends on the nature of the content delivered. Direct development benefits flow from educating and informing the audience.
This, in turn, serves as a vehicle of assimilating the NFYDP II. At its heart, development - if it is to be sustainable must be a process that allows people to be their own agents of change: to act individually and collectively, using their own ingenuity and accessing ideas, practices and knowledge in the search for ways to fulfill their potential.
Thus, there should be a purposive and deliberate media plan (s) across all kind of media outlets in Tanzania to ascertain the execution NFYDP becomes fruitful. Just as most of the corporate companies do budget for media activities, the government too should follow the path. As it is undoubted that increased access to knowledge spurs higher levels of literacy, which strengthens human capital for higher productivity.
The media’s ability to influence behaviour is evidenced by the amounts spent on global advertising— totaling about $400 billion in 2005. This large sum was targeted at influencing behaviour. Thus, by properly planning on how the NFYDP be promulgated the media can contribute to development by bringing about beneficial changes in the behaviour of individuals, groups, and organisations.
Although, the changes require a cutting edge media planning knowledge to produce the content, tailored to target audiences and to some degree its interactivity. In this context targeted social change campaigns (or social marketing) are organised in an effort by one group (change agents) to persuade others (target adopters) to accept, modify, or abandon certain ideas, attitudes, practices, or behaviour.
Change campaigns are often undertaken to promote participation in local or national elections, encourage school enrollment, improve understanding of health and nutrition issues, spread best practices on agricultural techniques, or support greater tolerance of certain groups in society— all of which contribute to the development process. The contribution of the media to development has not achieved yet the degree of recognition that it deserves.
Thus, as a media practitioner, I call upon the government to use media in hooking in all the targeted audience for the success of the Second National Five Year Development Plan (NFYDP II) 2016/17 – 2020-21.
*Phostine Oyuke is a Media Planner / Marketing Communication Practitioner Contact: phofio7tho@ gmail.com / 0788 551 664
TANZANIA Football Federation (TFF) President Jamal Malinzi has expressed fears that Young Africans might face disciplinary action from the Confederation of African Football (CAF), following the chaos that occurred prior to their match against Congolese side TP Mazembe on Tuesday.
“All we know for sure, to be honest, is that the British people have made their decision and that they – by the slimmest of majorities – want to be out of the European Union.
TANZANIA’s envoys Young Africans seem to face a daunting task in their endeavour to excel in the CAF Confederations Cup’s group stage. But, the way things appear at the early stages of the competition, it is obvious that going further than the targeted group stage can be a mission impossible.